Convergence : The Internet really is the biggest convergence technology available. It has every media available to view and download including, books, music, films, text, games etc. It can also be used in conjunction with other media technologies, for example, Internet on phones, games consoles etc.
Personalisation: The Internet offers a very personal experience as it is completely up to the user as to what they consume. They choose when and what they consume and how much they wish to consume at a certain time. They can even make their own, videos for example, and upload for other users to consume.
Interactivity: The Internet is extremely interactive as the user can pick and choose what they consume and spend time doing. Games can also be played on or over the Internet offering a fun and interactive experience.
Linear/Non-linear: The Internet is non-linear as the user chooses which links to click and where to go next. The user is never told what they should consume and in what order. Play lists of videos and songs can be made by the user so it is up to them what they do and in what order.
Democratisation: The Internet is very democratic as anyone can upload their opinion and express it with the world. Whether it be political, a review of a video game or the recipe for the worlds best sandwich, the users of the Internet can express themselves how ever they see fit on a number of websites including their own.
Digitisation: The Internet is digitised as it is made of 1s and 0s and binary level. All digital data is stored in this way which includes everything on the Internet and the Internet itself.
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