NMT draft questions page 12

1. Endism is the perspective that sees new technologies as replacing older ones.

2. A media ecosystem is media technologies interacting with each other and the audience.

3. Narrowcast is digital TV on demand, the audience gets to choose how and when they consume the shows, for example Sky Plus.

4. The Internet and the Web are different. The Internet is the link between computers, phones and other devices across the world. The Web is just one traffic type across the Internet. Another traffic type is peer-to-peer networking, for example.

5. Push medium is when the people who create the media decide what the audience will watch and then give that to them at the time they choose. Pull medium is when the audience only get the media if they decide to view it or “pull it out” to view. Push medium example could be Broadcast TV and pull medium The Web.

6. The positive aspect of blogging is that it requires audiences to be creative instead of passive and it is easier for them to express their views and opinions.

7. The internet has added another dimension to digital photography. A good example of this is flickr.com. People can post their own images for free and share with their friends or the whole world. Photos that are tagged can then be easily searched for by other people helping to share and spread the photos taken by users.

8. People are watching less TV because new technologies are requiring audiences to be less passive. People still watch TV shows but less and less are watching them via broadcast TV. On demand services like Sky Plus and BT Vision provide a lot of popular programs, for a small price, to watch any time. As well as TV being able to be legally and illegally downloadable via the internet. The increase in DVD sales and now Blu-Ray discs will mean TV and movies are able to be watched or bought at a small price, and ready to watch anytime.

9. Big companies like Microsoft and Apple are taking advantage of these changes and developing IPTV and on demand TV shows and movies to be downloadable via the internet. Though Apple’s iTunes, TV shows and movies are now available in the UK as well as most countries across the globe. Via Microsoft’s Xbox 360, films and games are downloadable directly to the console.